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NHTSA
National Highway Traffic Safety Administration - In a majority of bicyclist deaths, the most serious injuries are to the head, highlighting the importance of wearing a bicycle helmet. Helmet use has been estimated to reduce head injury risk by 85 percent.
CONCEPT: To generate awareness about the importance of wearing helmets through a campaign that is eye-catching, eye-opening, and conversational; it aims to reshape views on helmet wearing.
Non Traditional
Customizable Sticker Creator Kiosk for Bike Helmets. Great pair for helmet fitting and bike safety events.
Out of Home
Bike Rack Ad
Television
Digital
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