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LEGO Relax
Connecting form and structure, materials, color, imagery, typography and supportive design elements with product information to create a marketable design for a consumer product.
Project: To develop a new line for LEGO® to expand its market and bring new vibe to the brand. This project involves problem solving and team collaboration, from initial visual research, idea sketches through refinements and emphasizes hierarchy, composition and microtypography.
Concepts
Final Product
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