Tiny Home Movement USA

The average size of a single family home in the U.S. is nearly 3,000 square feet. A typical tiny house is 100 to 400 square feet. The tiny home and small house movement offers an alternative living approach that is more cost effective and environmentally friendly.

CONCEPT: This campaign emphasizes the space “gained” with small living - and in particular, calls attention to the outdoor environment at large. Most Americans desire the ability to have more living space, and the copy, "Need more space?" draws in interest with a seemingly paradoxical statement at first glance.

Print

Television

Script - "I fell in love with the lively streets and the city glow, rides through golden sunshine, and the emerald forests stole my heart.

My backyard is endless, my home is beautiful... and I have all the space I need.

Visit American Tiny House Association dot org to find out how to get more space out of your place."

Out of Home

Tiny House Tour - People across the USA can interact with a real tiny house, getting to tour inside and write on the canvas outside that poses the question, "Where's your breathing space?" Commenters can drop in the many spaces they find relaxing. The travelling tiny is the perfect prop to generate buzz on social media and people can follow its journey across America and add their photos to the story through the hashtag #BeyondTiny.

Digital

Piling together various items, like canoes, bikes, monuments along with other things that obviously cannot fit in a tiny home. A tiny house drops in and calls the user to find out how to "get more space out of your place".

This digital ad would appear on social media platforms such as Instagram and Pinterest and on blog sites.